You built the company. You're still closing every deal. A VP of Sales won't fix that — a sales system will. I build it, hire for it, train your team on it, and hand it back running.
Book a 30-Minute Call See how it works82nd Airborne veteran · Two tours · Built and scaled sales for veteran-owned companies
Here's the problem: a VP of Sales inherits your system. If the system is broken, you just hired an expensive person to fail slowly. Fix the machine first — then decide who should run it.
We made a great choice with bringing Sam on board. He is a great addition to our team and I look forward to working with him for many years to come. He was even able to bring a 7 figure deal to the table within 30 days!
Sam is a solid A+. Passionate about people and driving solutions. I had the privilege of watching him sell (he's incredible!), direct strategy, and put together an award-winning team! Highly recommend!
Working with Sam on an organizational culture project for one of the Big 4 has been a fantastic experience. He is a great collaborator, communicator, and strategic thinker.
I've had the distinct pleasure of volunteering with Sam to support the veteran community. His steadfast attitude, ability to shift and change when the need arises, is outstanding.
I enlisted at 17 and was a squad leader in the 82nd Airborne by 20, leading paratroopers through two tours in Afghanistan. The job was building performers: take a small team, drill a repeatable process until it holds under pressure, debrief every mission, fix what broke. Nobody cared how motivated you were — they cared whether the system worked when it mattered.
After the Army I went back overseas with Triple Canopy, serving on the U.S. Embassy's Quick Reaction Force in Kabul — executive protection and high-stakes evacuations. Then I came home and learned the civilian version of pressure: carrying a number. Growth lead at a veteran-owned cybersecurity firm. Director of Corporate Sales at JDog Brands, the nation's largest veteran franchise organization, where I closed a $4M deal in 30 days and drove a 31% revenue increase in under a year. VP of Business Development across multiple companies after that.
Since then I've consulted for everyone from founder-led shops to Big 4 enterprise projects, coached reps and executives one-on-one, and built my own proof: Red Patch Roofing & Contracting, launched from zero to $250k in under six months using the exact system I install for clients.
Advance is that system, packaged. Not theory — reps drilled, pipelines rebuilt, numbers on the board.
I step in as your sales leader before you commit to a full-time VP. Diagnose the motion, build the system, hire and train against it, hand it back. From founder-led shops to large companies — I've run this build across both.
One-on-one work with reps who need to close more and executives who need to lead the number instead of chasing it. Live call reviews, deal strategy, and the honest feedback nobody inside the building will give you.
Before you spend on outbound, know exactly who buys, why they buy, and what they'll pay. I build the target list, the positioning, and the message — so your team sells into demand instead of guessing at it.
I get inside your pipeline, ride along on calls, and find where deals actually die — targeting, discovery, messaging, or follow-through. You get a straight answer, not a slide deck.
Clear pipeline stages, a real playbook, scripts and templates your reps will actually use, and metrics that tell you the truth. If you need to hire, I run the hiring against the system — not a resume gut-feel.
I coach your reps on the new motion until it holds without me. You end up with a sales engine you own — and the clarity to promote from within or hire a VP who can't miss.
The Operator's Sales Process — a 7-page field manual walking through the exact six-stage system I install for clients: Target, Open, Diagnose, Prescribe, Close, Debrief.
It's the process behind the $4M deal and the $250k launch. Free, in exchange for an email.
No pitch deck, no pressure. I'll ask hard questions about your sales motion, tell you what I see, and you'll leave with something useful either way.
Book Your CallNot ready to book? Send me an email or connect on LinkedIn.