SEO and AI

Most agencies still optimize for Google the way it worked five years ago. We optimize for how people actually discover businesses now: traditional search and AI-driven recommendations (ChatGPT-style answers, Google AI Overviews, Perplexity, voice assistants, etc.).

That usually means a total revamp of your web presence—not just keywords.

What we do

• Website structure built for discovery: Clear service pages, location/service architecture, and internal linking that makes your expertise “machine-readable” and easy to trust.
• Entity + credibility signals: Strong “About,” proof pages, case studies, and review signals that help you show up as a recommended provider—not just a ranked result.
• Structured data (schema) implementation: Proper schema markup so search engines and AI systems can understand what you do, where you do it, who you serve, and why you’re credible.
• Content designed to win answers: FAQ blocks, comparison pages, “best fit” pages, and problem/solution content that maps to the exact questions buyers ask.
• Local + off-site presence alignment: Google Business Profile + citations + consistent NAP + reputation strategy so you’re validated across the web (a key trust input for both SEO and AI).

Blog strategy (if needed)

If your market requires it, we build a blog and content engine that isn’t fluff:

Consistent publishing cadence + internal linking + conversion-focused CTAs

Topic clusters around your highest-margin services

Pages built to capture “high-intent” searches and be referenced by AI summaries

Social Media & Ads

We don’t create content or run ads in a vacuum. Before we spend a dollar—or ask you to post more—we study what’s already working in your market. That means analyzing your top competitors’ public-facing messaging, ad angles, offers, creative formats, landing pages, and how they move prospects from attention to appointment. The goal isn’t imitation—it’s intelligence: we identify the patterns that consistently win in your space, then build a cleaner, more credible, more conversion-focused version tailored to your brand.

What we do

• Competitive intelligence (market-tested messaging): We analyze your largest competitors’ public-facing marketing—what they lead with, how they position, the offers they push, the creative formats they repeat, and the themes that consistently show up. That gives us a reality-based starting point so we’re not guessing.
• Positioning that doesn’t blend in: We translate what we learn into clear differentiation—your “why you,” your proof, and your point of view—so your content and ads don’t look like everyone else in the category.
• Social content designed for sales: Content pillars built around buyer intent: educating, handling objections, showcasing proof (reviews/case studies), and driving action. This isn’t vanity engagement—it’s trust-building that supports conversions.
• Ad strategy built to convert: We align the offer, creative, and landing experience so the campaign has one job: produce measurable outcomes (calls, form fills, booked consults, purchases—whatever matters for your business).
• Tracking + iteration: We implement basic performance infrastructure (pixels/UTMs/events where applicable) and optimize based on what’s actually producing results—refining creative, messaging, targeting, and the conversion path over time.

Sales Processes

Most sales teams don’t have a sales problem—they have a process problem. Inconsistent follow-up, unclear stages, no qualification standard, and no way to forecast what’s real. We build a sales process that’s simple, repeatable, and measurable—so your pipeline becomes predictable and your close rate improves without relying on “hero reps.”

What we do

Team enablement (if needed): Playbooks, call structure, and lightweight training so your process is actually used—not stored in a folder.

Pipeline architecture that matches your buyer journey: Clear stages, definitions, exit criteria, and next steps—so deals don’t stall and you always know what “progress” actually means.

Qualification framework: A standard that protects your time and improves win rate (who’s a fit, what disqualifies, what information must be captured early).

Messaging + objection handling: A consistent way to communicate value, address price resistance, and prevent ghosting—without sounding scripted.

Follow-up and cadence design: A structured sequence for outreach, nurture, and re-engagement so leads don’t die in the inbox and prospects stay warm.

CRM hygiene + accountability: Clean fields, required notes, automated reminders, and reporting that makes performance visible—so you can coach and forecast with confidence.